Acceptable age differences in dating






Few phenomena penetrate the American social psyche quicker than television commercials. Ever since Wendy’s Hamburgers’ own Clara Peller complained about the competition’s skimpy sandwiches, older people have established a memorable presence in American television commercials. However, one need look no further than the father of cultivation theory, George Gerbner, to confirm that a memorable presence in television may not always be an accurate one. Gerbner (1993) discusses the powerful impact that television makes on our culture: Mass media are the most ubiquitous wholesalers of social roles in industrial societies. Mass media, particularly television, form the common mainstream of contemporary culture. They present a steady, repetitive, and compelling system of images and messages. For the first time in human history, most of the stories are told to most of the children not by their parents, their school, or their church but by a group of distant corporations that have something to sell. This unprecedented condition has a profound effect on the way we are socialized into our roles, including age as a social role … The world of aging (and nearly everything else) is constructed to the specifications of marketing strategies (p. 207).


Acceptable age differences in dating

Acceptable age differences in dating



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